SEO & GEO for hospitality
Choose the support you need to strengthen your path to direct bookings.
Direction for your existing team
FromUS$3,000One-time payment · excluding taxes
Six months of research, strategy
and ongoing guidance
I lead strategy and review.
Your team creates, publishes and implements.
We cover everything
FromUS$2,500per month · excluding taxes
Twelve months of strategy,
implementation and improvement
I lead the strategy.
And delivers the agreed work.
All prices are in USD and exclude applicable taxes. Starting fees depend on your properties, markets, languages and scope. Your written proposal confirms the full fee.
01 / What’s included
Your team implements
I combine SEO with Generative Engine Optimisation (GEO): improving the information available about your business in AI search answers.
For hotel, resort and travel marketing teams with people ready to implement and a need for experienced SEO/GEO direction.
I learn your business, investigate the search opportunities and build a visual execution map. We use it to prioritise the next 90 days of work, review the results and shape the next 90-day cycle.
I lead the strategy and review. Your team creates, publishes and implements.
One payment covers the full six months, including both action cycles. Any renewal is a separate agreement.
02 / What’s included
A dedicated team implements
For hotels, resorts and accommodation businesses looking for a dedicated team to deliver SEO and GEO, with me leading strategy and reviewing performance.
I manage the work from the initial research and measurement setup through content, technical improvements and relevant external references. We set clear priorities and adjust them as the results develop.
I lead the strategy. A dedicated delivery team implements the agreed work.
03 / Scope & fees
The starting price depends on your properties, markets, languages and the work required. Before you commit, you receive a written scope setting out:
Major website rebuilds, specialist integrations and third-party placement fees are scoped separately where needed.
Priorities can change within the agreed scope. If an opportunity requires additional work or budget, we discuss it before proceeding.
04 / How it works
Both packages follow the GEO Operating System I’m developing and applying in my work.
Define the guests, markets and direct-booking priorities.
Connect guest questions with evidence and actions.
Set priorities, owners and measures of progress.
Follow visibility through to visits, enquiries and bookings.
We start with your business, identify the questions behind a guest’s decision and improve the evidence available about your offering. For a family choosing a resort, that could mean connecting room occupancy, children’s facilities and nearby activities with the stay they are planning. The execution map shows how those opportunities connect. Each 90-day cycle turns the priorities into actions with owners and measures.
Reviews connect visibility with visits, enquiries and bookings where the data allows. For example, if visits grow but bookings weaken, we investigate tracking, visitor relevance and the booking journey before deciding what to do next.
Accountable to agreed performance targets, with progress reviewed against your business goals.
05 / Results
in purchase revenue attributed to AI search
1 April–25 August 2026An Australian holiday rental business recorded five purchases attributed to ChatGPT sessions, representing A$16,861 in website purchase revenue, between 1 April and 25 August 2026.
The programme combined destination content, location-page improvements, external business citations and technical work. The case shows how those activities connect with accommodation guests can book directly.
These are GA4-attributed purchase results, before reconciliation with cancellations or refunds. They describe an individual project’s reported results.
Have a search challenge?
Tell me about your property, the guests you want to reach and the support you already have. We’ll discuss which package fits, what needs attention and how to measure progress.
