Insights
Research, practical methods and observations from hospitality search.
How hotels appear in ChatGPT search results — and how to win Based on 332 ChatGPT API responses across 30 hotel search prompts for Danang, Vietnam · September 2026 332 API responses 30 unique…
Read the article: ChatGPT Visibility Optimisation Guide for Hotels, Resorts in VietnamResearch Overview We tested how ChatGPT recommends restaurants in Danang, Vietnam — specifically whether a restaurant needs its own website to appear in AI-generated answers (Generative Engine Optimization, or GEO). ParameterValueModel scrapedChatGPT (via DataForSEO…
Read the article: Do Local Restaurants Need a Website for AI Visibility (GEO)?Choose the collection method around the question you want to answer. Use a scraper to investigate the captured web experience. Use an API response to investigate the output of a specified API configuration. Both…
Read the article: AI Search Scraper vs API ResponseVietnam’s tourism ambitions, hotel website conversion, Airbnb fees and AI travel planning: the signals shaping the journey from discovery to direct bookings, 5–12 September 2026.
Read the article: Demand to Direct #03: From discovery to direct businessWhat 96 ChatGPT searches across eight Vietnamese destinations revealed about hotel citations, independent properties, editorial sources and corporate pages. Findings from an August 2026 test, with the limits made clear.
Read the article: Where does ChatGPT send travellers when recommending a hotel?Author note: Every week, I scan the tourism and hospitality industry for reports, updates and changes that could affect how hotels are discovered, marketed and booked. What's changed in the hospitality industry in 24–31…
Read the article: Newsletter – Demand to Direct 02: Hotel demand is strengtheningLast week I had the chance to speak at Travel Massive Bali, hosted at Hyatt Regency Bali in Sanur and sponsored by Airwallex, alongside my colleague Jasmine Vo (Lead Account Executive, SE Asia). Around…
Read the article: The AI Search Playbook for Travel Businesses – Travel Massive BaliAI search cites OTAs over hotel websites by default. Here's how to restructure your hotel's content and schema to win those citations back.
Read the article: How to Structure Your Hotel Website Content to Get Cited by AI SearchWhat GEO is and what GEO isn't GEO stands for Generative Engine Optimisation. If SEO is the practice of increasing your website's ranking on traditional search engines like Google, then GEO is the practice…
Read the article: What Is GEO – And Why Your Business Can’t Afford to Ignore It