A property changes
Update affected descriptions and collections when pet rules, sleeping arrangements or facilities change.
GEO for property management
Help guests find the right property and book directly.
I help holiday rental property managers improve how their business and individual homes are discovered through Google and AI search, with direct bookings as the goal. Generative Engine Optimisation (GEO) connects the destinations you serve, the properties you manage and the requirements guests need answered before booking.
The work covers property information, destination and collection pages, website accessibility, external listings and booking measurement. It connects a traveller’s question with a suitable stay on your direct website.
01 / The work in practice
A property-management result measured through to purchase
A$16,861.07
Website purchase revenue attributed to ChatGPT
An Australian holiday rental property manager recorded A$16,861.07 in website purchase revenue attributed to ChatGPT. The result covered five purchases between 1 April and 25 August 2026. The business manages accommodation across the NSW South Coast and Southern Highlands, with a website for exploring destinations, comparing homes and booking directly.
The programme combined destination content, location-page improvements, external references and technical maintenance.
These are GA4-attributed results from a small sample, without reconciliation against cancellations, refunds or completed stays. They do not isolate the effect of any single optimisation.
02 / Guest requirements
Connect each guest requirement to the right properties
Your website needs to show which homes meet a guest’s requirements and explain the fit. A destination page introduces the area, a collection groups suitable accommodation, and each property page confirms the details that matter for that stay. Those connections shape the content I prioritise.
For example, a traveller might ask:
Where can six adults stay near the beach in Jervis Bay, with three separate bedrooms and a dog?
This illustrative question needs several specific answers:
| Guest requirement | Information needed | Where it belongs |
|---|---|---|
| Six adults in separate bedrooms | Maximum occupancy, bedroom count and bed configuration | Individual property page |
| Bringing a dog | Pet limits, approval requirements, fees and relevant fencing details | Property page and pet-friendly collection |
| Near the beach | Named beach, actual route, distance and access restrictions | Property location section |
| Booking the stay | Available dates, total price, conditions and reservation link | Connected booking engine |
Collections link to homes meeting their criteria. I improve existing pages first, adding pages for distinct guest decisions.
03 / Direct bookings
Make your direct website part of the booking decision
The direct-booking opportunity depends on what guests can do after discovering your property. They need to identify the accommodation, understand why it fits their trip and reach a usable booking route. My assessment distinguishes three things: your management brand being mentioned, an individual home being recommended and your direct website being linked.
I check:
- Which guest questions bring your brand or properties into sampled AI answers.
- Whether the supporting source is your website, an online travel agency (OTA) or another publication.
- Whether your own page answers the booking questions and connects to current availability.
OTAs remain distribution channels and information sources. Compare channel returns after marketing, payment and technology costs, alongside OTA fees.
04 / Service scope
What I work on across your portfolio
I use my GEO Operating System to connect guest research, verified property information, website improvements and external sources in one delivery plan. Each priority identifies the affected pages, the work required and the person responsible. Consultancy guides your team’s implementation, while managed SEO/GEO includes the agreed delivery work.
Guest questions and content priorities
Map guest groups, destinations and stay requirements to relevant properties, search terms and monitored AI prompts. The output identifies which questions your pages already answer and where information is missing.
Property facts and relationships
Confirm which company manages each home, where it is and what guests can book. Record amenities and policies at property level, then compare important facts across your website and external listings.
Destination, collection and property pages
Improve the pages guests use to compare stays. Connect destination guides and relevant travel content to matching accommodation, with booking links beside the information supporting the choice.
Website accessibility
Identify blocked or unindexed pages, broken links, duplicate URLs and important details that search systems cannot readily access. Provide prioritised changes for your website team and check the implemented result.
External information and evidence
Review sources cited in relevant AI answers. Prepare factual corrections and identify appropriate tourism, partner or editorial coverage supported by verified information about your business.
Measurement and review
Establish the baseline, check booking tracking and review changes in visibility, visits and purchases. Use those findings to update the next set of priorities.
Google’s guidance confirms that SEO foundations remain relevant to its AI features, with no special AI schema required. Google Search Central
05 / Property information
Keep changing property information accurate
Each home needs a confirmed set of facts and an update process when its facilities, policies or management status change. I identify where those facts are maintained, including the property management system (PMS), website and OTA listings, and who can correct each source.
A home leaves the portfolio
Review its page, booking links and external references. Choose the page’s treatment according to whether a relevant replacement exists.
Information conflicts
Confirm the operational fact, record the correction and check the published result.
Current rates and availability stay connected to the booking system.
06 / Measuring GEO
Measure the path from visibility to direct bookings
Reporting connects whether your brand and properties appear, whether guests visit relevant pages and whether those visits produce recorded purchases. I separate brand mentions from individual-property recommendations and retain the prompts, platforms, markets and dates behind the sample. That makes changes easier to interpret.
Visibility
- What we measure
- Brand and property mentions, cited sources and factual accuracy in sampled answers
- What it tells us
- Whether the portfolio appears for the monitored guest needs
Guest interest
- What we measure
- Organic and identifiable AI-source visits, destination and property-page engagement
- What it tells us
- Whether discovery leads to relevant website activity
Booking outcomes
- What we measure
- Booking steps, enquiries, purchases and revenue where tracking supports them
- What it tells us
- Which actions and attributed purchases are recorded
07 / Portfolio growth
Support owner enquiries when portfolio growth is a priority
When attracting owners is part of the engagement, I also work on pages explaining your management services, service areas and property criteria. These pages should answer an owner’s questions about responsibilities, reporting and evidence of delivery, with a dedicated enquiry route.
Measure qualified owner enquiries and signed agreements separately from guest bookings.
08 / Scope & pricing
Work with me through consultancy or managed SEO/GEO
Consultancy provides research and guidance for your existing team to implement. Managed SEO/GEO includes strategy and agreed implementation, with me leading a dedicated delivery team. Both begin with the portfolio, business priorities and systems you use, so responsibilities and measurement access are defined before delivery.
Consultancy
FromUS$3,000One-time payment · excluding taxes
- Duration
- Six months
- Strategy and review
- Led by me
- Implementation
- Your team and existing partners
Managed SEO/GEO
FromUS$2,500Per month · excluding taxes
- Duration
- Twelve months
- Strategy and review
- Led by me
- Implementation
- Dedicated delivery team, coordinating with your partners
Prices exclude applicable taxes. Scope specifies properties, websites, markets and languages. Specialist integrations and major development are assessed separately.
09 / Lead by Shaun Huy
About Shaun Huy
I bring seven years of SEO experience and work spanning 80+ accommodation properties, including properties within IHG, Accor and Wyndham. Based in Ho Chi Minh City, Vietnam, I work across Australia, Southeast Asia and other international markets, applying my GEO Operating System to search visibility and the path to direct bookings.
“You know your properties better than a generic OTA listing can explain. You know which homes suit a family with young children or a guest travelling with a dog. GEO is your opportunity to bring that knowledge into AI recommendations and give guests a reason to book directly with you.”
10 / Useful answers
Before we work together
The engagement starts by confirming your portfolio, priorities and access to the systems publishing property information and recording bookings. We establish who can make changes, who approves them and what can be measured. These answers determine how the programme is delivered.
Does GEO replace our SEO programme?
SEO and GEO share technical and content foundations, verified property facts and guest priorities. GEO adds checks of how AI represents your brand and homes, which sources it cites and what identifiable AI visits do on your website.
Can you work with our existing PMS and website developer?
Yes. I assess access and define changes for your provider or developer, including implementation responsibility and completion checks. Integration and booking-tracking requirements depend on your systems.
Can you guarantee recommendations in ChatGPT?
No. Recommendations vary with the question, platform and context. I identify gaps, improve supporting evidence and monitor agreed guest questions, reviewing results against your baseline and commercial goals.
Can you identify bookings attributed to AI search?
Where recognisable referrals and tested purchase tracking exist, I report attributed purchases. Some journeys continue through other channels or lose referral information. Reservation records verify bookings, while analytics supplies the recorded attribution.
11 / The next move
Discuss GEO for your property portfolio
Share your website, destinations, approximate portfolio size and booking platform so we can discuss how search and AI visibility can support your direct-booking goals. If attracting property owners is also a priority, include that in your brief so the scope covers both objectives.